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Is a franchise right for you?
As a fitness professional or entrepreneur interested in opening your own Matt Fiddes Martial Arts School(s), you have now had the opportunity of reading of the development of the concept, assessing how it can work for you, appreciating the massive amount of ongoing support you will receive, and seeing how well it has worked on sites throughout the UK backed by glowing references.
By becoming a Franchisee, you become a member of a family of like-minded entrepreneurial professionals who are committed to earning themselves a rewarding income as well as jealously guarding the high standards of the 21 st century fitness revolution which is Matt Fiddes Schools. |
Protecting those standards, and ensuring that the service, client care, and level of instruction at one Matt Fiddes School is the same as another, is the reason why the rights to open a school under the Matt Fiddes banner are marketed as a franchise.
It would obviously be easier for the Fiddes team to sell the rights as a one-off purchase: here's a manual to make you money, an operational charter, a set of suits and different coloured belts
and off you go. But in the real world that wouldn't work: some operators would short-cut, others would start undercutting rival clubs' rates, and in no time at all there would be schools that were not worthy of the Matt Fiddes name.
Offering the initial franchise at a modest cost (with finance available if you haven't cash up front) means that any dedicated fitness pro. can grasp the opportunity, while ongoing training as a condition of the Franchise ensures that standards are kept and also ensures that you will continue to reap the high potential rewards.
In the early days, Matt somehow managed to be hands-on at a great number of clubs, but as demand grew it was obvious that he could no longer stretch himself any further
hence his decision to offer his concept as a Franchise, with training still tying the new clubs into Matt's personal guidance.
Franchising isn't new. From decades of tenanted public houses, through to today's leading names like McDonald's and Silver Screen Windshields, they all have in common the support of Training, Head Office Management, Advertising, a respected Corporate Image and brand, and tried and tested Marketing from the Franchisor.
There will be some potential investors reading this who are not themselves fitness professionals. They have recognised the opportunity, have the money to invest, and will put managers in place who will run the business for them and that's fine. Because the people they employ will have the passion for the business, because the more successful they are, the more they earn. And taking on a Matt Fiddes franchise has many advantages for investors:
* They have the capital to invest in a business but want to reduce their risk by buying a business that is already tried and proven.
* They want to start their own business but they do not know what business to buy or start, and will need help and guidance to run a business.
* They want to buy a business that has a national corporate image where they can obtain help and support as required.
* They want to turn their passion into a career
* A franchise is usually easier to sell on and has a higher value than an independent business.
* The synergy of a group of people, all contributing ideas and motivation, is a benefit to each individual.
| The fact is that 90% of franchise businesses are still operating after 10 years, whereas 82% of independent businesses have failed.(According to the U.S. Department of Commerce) |
So how do you know if the franchise is the right fit for you? It takes a lot of hard work and dedication to make any business work. Ask yourself the following questions before you consider investing in a Franchise:
1 - Are you willing to follow a set system?
2 - Is this the right time in your life to be starting a business?
3 - Do you have your family's support?
4 - Will your personal responsibilities allow for the time and dedication it will take to start your business?
5 - Will you enjoy and be proud of working in, and being a representative of, the franchise?
6 - Do you enjoy and have success within your interactions with other people?
7 - Have you met and do you feel comfortable with the professional team that will be supporting your efforts?
8 - Can you comfortably afford the financial resources required to achieve your goals? |
WHY FRANCHISEES ARE SUCCESSFUL Franchising is an excellent way for you to go into business for yourself - but not by yourself. In a strong franchising system, like Matt Fiddes Schools, the Franchisor is there to provide training and to answer any questions that may arise. The Franchisor is sharing a business model with you that has been tested in the marketplace over time, and has a proven track record of success.
Many people would like to be their own boss. If you believe that you can meet the challenges of ownership of a Matt Fiddes Martial Arts School , then the rewards of owning your own business may be yours.
Only one person will be licensed to bring Matt Fiddes Martial Arts Schools to your local area. If it is something you would enjoy, then it may be right for you to be that person before someone beats you to it.
But if you can think of a business that is more fun, more prestigious and a better return on your investment, then our advice is to buy it. We only want committed individuals on the Matt Fiddes team.
Call 0800 0350 191 for more information.
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